ABOUT THE SHOW
Waves is a podcast for marketers, creators and entrepreneurs who want to stop chasing the tide and start making waves online.
Hosts Mitzi and Mike sit down with the leading minds behind some of the most engaged communities and fascinating brands to uncover the methodology behind their seismic impact.
Listen on Apple Podcasts, Spotify, or watch full episodes on YouTube.
MEET OUR HOSTS
Mitzi Payne
Mitzi is a digital marketing strategist and founding partner at Arcade, an award winning creative agency.
Armed with a journalism degree and a strong desire to make the internet a better place, Mitzi jumped into the world of marketing in 2010. From building comprehensive digital strategies for e-commerce brands to producing the viral YouTube show Some Good News with John Krasinski, to managing a community of die-hard Indie Rock fans, and even covering the U.S. presidential election, Mitzi has spent her entire career staying on the pulse of social media.
Today, she supports her clients by building comprehensive digital marketing strategies across social media, email, digital advertising. partnerships and more. She also likes to talk shop as the co-host of Waves and Arcade's weekly pop-culture show on Instagram and YouTube, Tea for Lunch.
Mike Payne
Mike is a growth-minded entrepreneur, marketing strategist and communicator.
He's devoted his time to becoming a specialist in the marketing space because of the impact it can have economically and culturally. From building agencies to guiding brand growth, his career has intentionally revolved around the focuses of consumer experience and e-commerce.
Mike is driven to help his peers and customers leverage technology, community and digital platforms to accomplish their goals, grow and get where they're trying to go. Now leading client services at Arcade, he is also an active public speaker on stages including TEDx, Next Big Thing and Startup Canada.
OUR LATEST DROP
S7 E7:
Handling Tough Client Feedback & Finishing Strong in Q4 with Mike & Mitzi Payne
It’s the most wonderful time of the year… Marketers hold their breath and pray the Facebook pixel was installed correctly.
Hopefully this episode will breathe some levity into your week. We’re shaking things up a bit this week–taking some time to have a catch-up and chat through some listener questions we’ve gotten.
From handling tough client feedback and giving mistakes the attention they deserve, to our thoughts on sports brand collabs and sonic branding, this episode is a fun, light listen for marketers trying to finish Q4 strong.
Listen on Apple Podcasts, Spotify, or watch full episodes on YouTube.
Season 7
Season 6
